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Fade

A man seated in a barber chair as the cape settles over his shoulders, lit by warm tungsten light.

& Blade

Scroll — the whole cut
01First, we talk

We talk first. Then we cut.

Most bad haircuts get agreed to before anyone picks up a clipper. Two minutes settling what your hair already does on its own, and how much time you will actually give it in the morning.

01

Which way it grows

Your crown spins one way and won't be talked out of it. Cut against it and you'll be wetting it flat every morning until it grows out.

02

How long you've got

Ninety seconds of product, or none at all. Tell us straight and we cut a shape that holds without it.

03

Written on your card

Guard numbers, part side, neckline. Come back in eight weeks to a different barber and get the same head.

Macro view of clippers carving a skin fade, hair clippings falling through warm backlight.
Movement two

The Fade

The whole job is the blend

Skin up to a number two happens inside about a centimetre of scalp. Four guard lengths, three blends, and no line you can see between any of them. Get one wrong and it shows in daylight for a fortnight — so it gets checked in three mirrors, warm light and cold, before the chair turns round.

03The book

Five cuts. One price each.

No tiers, no packages, nothing added at the card reader. Tap one and it fills itself into the form at the bottom.

04Movement four
The barber chair turned to the mirror, daylight filling the shop, the finished cut revealed.

Then the chair turns round.

Hot towel out of the cabinet, second lather, one pass along the hairline with the razor. Four minutes nobody photographs and everybody notices.

It is why people come back every three weeks instead of every three months.

05Take a chair

Text the barber direct.

Whose chair
What for
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Your details